Metroplex Animal Coalition’s “Real Men Neuter” awareness campaign kicks off today with the launch of a brand new ad on the back of almost 200 Dallas Area Rapid Transit buses. The campaign’s message is simple – “Spay or Neuter Your Pets. It Saves Lives. And it’s the Law“. A new voice mail line, 972-498-8800, has been set up as part of the campaign. It will provide information, in both English and Spanish, about free and low-cost spay/neuter programs in the Metroplex.
“I have wanted to do this ad for 10 years since I began leading the MAC organization. It is finally a reality thanks to the generous outpouring of volunteer time, support, and funding” said Elaine Munch, President of MAC.
Behind the scenes with extras and models courtesy of Cindy Williams
The photo shoot, which took place on May 25th, brought together a talented group of animal lovers that included The Clutts Agency, who cast two of the models – Greg Ingram and Kevin Youngar – and provided hair and make-up, model and trainer Sydney Bradford, photographer Steve Foxall, and designer Molly DeVoss. “Pancho”, a Chihuahua adopted from Dallas Animal Services, “Mary Jane”, a pit bull adopted from Metroplex Mutts, and a tiny kitten now available for adoption from Dog & Kitty City served as the canine and feline models. A handful of dedicated volunteers also donated their time and efforts. Funding for the project was provided by The Rees-Jones Foundation.
The Metroplex Animal Coalition is a nonprofit alliance of more than 50 local animal welfare organizations. MAC’s mission is to work together to save as many dog and cat lives as possible by focusing on spay/neuter. Since 2002, MAC has provided more than 12,000 spay and neuter surgeries at no cost to low-income pet owners.